Digital transformation is often too closely linked to just technology with less focus on technology’s ability to improve business functions. Besides implementing a single piece of software like ERP or CRM, digital transformation is the process of completely digitising your business processes, your way of operating, and even your mindset. Digital transformation allows your company to reshape the organisation, modernise the business processes and how your employees work together, improve your products and services, and put your customers as the central focus of everything you do.
In today’s world, customers have the power. The transparency of the internet allows them to switch to an alternative vendor within just a few clicks. These modern customers also have huge expectations regarding pro-activity, transparency, speed, clarity, and quality. The pressure to provide a good customer experience is even higher as any mistake, or bad experience can be quickly communicated to the public via social media and review websites.
For all companies putting their customers, prospects and members at the heart of the organisation, modernising business processes, and brushing up internal mindsets is nothing less than a crucial move to secure a healthy future!
However, the number one fail factor for digital transformation projects is transferring all your existing business processes, outdated reports, crude data, and the old way of thinking from an on-premises situation to the cloud. Continuing to use your old processes and traditional mindset after embracing digital is the equivalent of keeping old wine in new bottles. Companies that select this scenario run the risk of losing time, budget, energy, and momentum.
Success in digital transformation projects starts in the boardroom and not in your IT department!
Some of the crucial elements for achieving transformation success are a clear vision, true management engagement, time and budget for organisational change, and good communication.
If you believe that digital transformation is “just another IT project,” it is high time to act. Seek inspiration. Read books. Attend workshops. And make sure that your top management is fully involved!
After all, it is better to gain these insights before the project starts than once the project has failed.
Do you need help with your Digital Transformation? Get in touch with us here at Sci-Net Business Solutions!