Rapha Racing Club Case Study

excellent customer service

Sci-Net has supported Rapha in implementing a three-phase solution using Microsoft Dynamics NAV for financials, merchandising, and logistics.


Sci-Net has supported Rapha in implementing a three-phase solution using Microsoft Dynamics NAV for financials, merchandising, and logistics.
“Bringing a valuable combination of experience and understanding of real-world requirements for global retail business –
They play a key role within Rapha with knowledge spanning everything from warehousing to tax authorities”
Anthony Baldwin, IT Operations Manager,

Business Efficiencies

The combination of process automation and line reporting has resulted in efficiencies and cost savings.
Rapha has been able to reduce the stock levels in-store by 25% while also maintaining high availability on core lines.
Increase operating cashflow by £350k.
Allow Rapha to move into more opportunistic sales channels such as “Quick Strike” event merchandise
Improve supplier relationships by reducing invoice to payment time by 66%

Process Automation

Our approach to the implementation was to encourage Rapha to challenge their vital processes. Resulting in the implementation of relevant business solutions which led to significant time savings across the business:

  • Stock management
  • Store-based replenishment
  • Stock Planning and forecast process.
  • Product & Purchasing Lifecycle management


“The scope of what has been automated probably exceeds the original vision.’

Anthony Baldwin, IT Operations Manager, Rapha Racing Cycling Club

Integration and Reporting

The integration of stock and financial information across all Rapha’s business channels has given Rapha the capability to manage their omnichannel business by delivering key reporting metrics direct to users promptly.

The solution has made our buying more accurate and targeted, enabling us to reduce our stock-holding, improve our intake margins, and pass the savings back to the customer by enhancing our products.”

Daniel Blumire, Merchandising Director, Rapha Racing Cycling Club

Project Highlights

Customer Profile: Rapha Racing Cycling Club is a globally recognised omnichannel retailer providing performance clothing and accessories to the cycling world via Online retailing, 6 physical outlets, ‘Clubs’, across the globe and 3 Distribution Centres worldwide


  • Integration of core selling channels
  • Automation of complex intercompany operations
  • Provision of Key Business Metrics
  • Business Efficiencies and Cost Savings

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